THE INFLUENCE OF CONSUMER PSYCHOLOGICAL CHANGES ON ENTERPRISE MARKETING STRATEGY BASED ON E-COMMERCE

被引:0
|
作者
Jiu, Jingli [1 ]
机构
[1] Henan Univ Finance & Banking, Sch Business Adm, Zhengzhou 450046, Peoples R China
关键词
D O I
暂无
中图分类号
R749 [精神病学];
学科分类号
100205 ;
摘要
引用
收藏
页码:S438 / S440
页数:3
相关论文
共 50 条
  • [1] Marketing Strategy Reseach on Tobacco Commercial Enterprise Developing E-commerce
    Zhao Guangsheng
    2009 INTERNATIONAL CONFERENCE ON ENVIRONMENTAL SCIENCE AND INFORMATION APPLICATION TECHNOLOGY,VOL I, PROCEEDINGS, 2009, : 331 - 335
  • [2] Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
    Rosario, Alberico
    Raimundo, Ricardo
    JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2021, 16 (07): : 3003 - 3024
  • [3] E-commerce Marketing and Enterprise Performance Based on Cloud Platform
    Zhang, Guosheng
    AGRO FOOD INDUSTRY HI-TECH, 2017, 28 (03): : 1929 - 1933
  • [4] Marketing Strategy of Tourism Based on the E-commerce Environment
    Ni, Yeqian
    Wen, Libo
    Huang, Bin
    PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON COMPUTER AND INFORMATION APPLICATIONS (ICCIA 2012), 2012, : 1018 - 1020
  • [5] Marketing Communication Strategy with E-Commerce
    Rahayu, S. K.
    Fatima, F. N.
    2ND INTERNATIONAL CONFERENCE ON INFORMATICS, ENGINEERING, SCIENCE, AND TECHNOLOGY (INCITEST 2019), 2019, 662
  • [6] Social media-based e-commerce consumer behavior prediction model in marketing strategy
    Zhou, Min
    Applied Mathematics and Nonlinear Sciences, 2024, 9 (01)
  • [7] THE RISK PERCEPTION FOR CONSUMER SEGMENTS IN E-COMMERCE AND ITS IMPLICATION FOR THE MARKETING STRATEGY
    Pelau, Corina
    Bena, Irina
    AMFITEATRU ECONOMIC, 2010, 12 (28) : 373 - 387
  • [8] THE INFLUENCE OF CONSUMER PSYCHOLOGY IN INTERNATIONAL E-COMMERCE MARKETING AND ITS APPLICATION COUNTERMEASURES
    Zeng, Jing
    Zhou, Lei
    Hu, Xiaoyi
    PSYCHIATRIA DANUBINA, 2021, 33 : S112 - S113
  • [9] A Precision Marketing Strategy of e-Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data
    Zhang, Di
    Huang, Minghao
    MATHEMATICAL PROBLEMS IN ENGINEERING, 2022, 2022
  • [10] The e-commerce pricing strategy and consumer characteristics
    Yida, Wang
    Yujian, Ye
    ISMOT'07: Proceedings of the Fifth International Symposium on Management of Technology, Vols 1 and 2: MANAGING TOTAL INNOVATION AND OPEN INNOVATION IN THE 21ST CENTURY, 2007, : 977 - 979