Relationship between consumer's preference and service attributes in mobile telecommunication service

被引：9
|
作者：
Shin, Ho Kyun [2 ]
Kim, Andrey [2 ]
Lee, Chang Won [1 ]
机构：
[1] Hanyang Univ, Sch Business, Seoul 133791, South Korea
[2] Kumoh Natl Inst Technol, Dept Ind Management, Gumi 730701, South Korea
来源：
EXPERT SYSTEMS WITH APPLICATIONS | 2011年 / 38卷 / 04期
关键词：
Consumer preferences; Service attributes; Mobile telecommunication service; CONJOINT-MEASUREMENT; NUMBER PORTABILITY; COMPETITION; VALUATION;
D O I：
10.1016/j.eswa.2010.08.140
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
The mobile telecommunication sector is increasing, thus becoming a key area for economic development in global and local markets. One of potential ways to promote competition among service providers is to introduce a mobile number portability (MNP) service. Consumer preferences are estimated using conjoint analysis. Results indicate that subscribers do not consider the MNP service an import attribute, while price and service quality are the most valuable attributes. The results of this study provide important information to implement the first service launch in mobile telecommunication and other similar information and communication technology (ICT) services. (C) 2010 Elsevier Ltd. All rights reserved.
引用
收藏
页码：3522 / 3527
页数：6
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