Relationship between consumer's preference and service attributes in mobile telecommunication service

被引：9

作者：

Shin, Ho Kyun ^{[2
]}

Kim, Andrey ^{[2
]}

Lee, Chang Won ^{[1
]}

机构：

[1] Hanyang Univ, Sch Business, Seoul 133791, South Korea

[2] Kumoh Natl Inst Technol, Dept Ind Management, Gumi 730701, South Korea

来源：

EXPERT SYSTEMS WITH APPLICATIONS | 2011年 / 38卷 / 04期

关键词：

Consumer preferences; Service attributes; Mobile telecommunication service; CONJOINT-MEASUREMENT; NUMBER PORTABILITY; COMPETITION; VALUATION;

D O I：

10.1016/j.eswa.2010.08.140

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The mobile telecommunication sector is increasing, thus becoming a key area for economic development in global and local markets. One of potential ways to promote competition among service providers is to introduce a mobile number portability (MNP) service. Consumer preferences are estimated using conjoint analysis. Results indicate that subscribers do not consider the MNP service an import attribute, while price and service quality are the most valuable attributes. The results of this study provide important information to implement the first service launch in mobile telecommunication and other similar information and communication technology (ICT) services. (C) 2010 Elsevier Ltd. All rights reserved.

引用

页码：3522 / 3527

页数：6

共 50 条

[21] Demand forecasting for successive generations of mobile telecommunication service in Ethiopia
Entele, Birku Reta
Acharya, Bikram
[J]. COGENT ECONOMICS & FINANCE, 2021, 9 (01):
[22] Consumer sociability and service provider expertise influence on service relationship success
Spake, Deborah F.
Megehee, Carol M.
[J]. JOURNAL OF SERVICES MARKETING, 2010, 24 (4-5) : 314 - 323
[23] Company Image as an Employer on Poland's Mobile Telecommunication Market and Its Relationship with Consumer Recommendations
Rybaczewska, Maria
Sulkowski, Lukasz
[J]. ENTREPRENEURIAL BUSINESS AND ECONOMICS REVIEW, 2020, 8 (02) : 141 - 152
[24] Consumers' willingness-to-pay for mobile telecommunication service bundles
Klein, Andreas
Jakopin, Nejc
[J]. TELEMATICS AND INFORMATICS, 2014, 31 (03) : 410 - 421
[25] Mobile telecommunication companies' investment and pricing strategies for content service
Zong, Chao
Chen, Weidong
Yuan, Nan
Feng, Haiyang
[J]. JOURNAL OF MANAGEMENT SCIENCE AND ENGINEERING, 2024, 9 (03)
[26] An evaluation of service attributes in a partnering relationship between maritime firms and shippers in Taiwan
Lu, CS
[J]. TRANSPORTATION JOURNAL, 2003, 42 (05) : 5 - 16
[27] Investigating the Effects of Consumer Innovativeness, Service Quality and Service Switching Costs on Service Loyalty in the Mobile Phone Service Context
Quoquab, Farzana
Abdullah, Nor Liza
Mohammad, Jihad
[J]. GADJAH MADA INTERNATIONAL JOURNAL OF BUSINESS, 2016, 18 (01) : 21 - 53
[28] Consumer choices among service brands offering ethical attributes
Bridges, Eileen
Schramm, Mary
Roy, Abhik
[J]. SERVICE INDUSTRIES JOURNAL, 2019, 39 (15-16): : 1167 - 1189
[29] The influence of ethnic attributes on ethnic consumer choice of service outlet
Huang, Yan
Oppewal, Harmen
Mavondo, Felix
[J]. EUROPEAN JOURNAL OF MARKETING, 2013, 47 (5-6) : 877 - 898
[30] Relationship between Quality of Control and Quality of Service in Mobile Robot Navigation
Poza-Lujan, Jose-Luis
Posadas-Yaguee, Juan-Luis
Simo-Ten, Jose-Enrique
[J]. DISTRIBUTED COMPUTING AND ARTIFICIAL INTELLIGENCE, 2012, 151 : 557 - 564

← 1 2 3 4 5 →