Case Study of E-business of Virtual Literature Management

被引:0
|
作者
Tang Qianqian [1 ]
Li Xinyun [1 ]
Chen Ying [1 ]
机构
[1] Zhejiang Univ Finance & Econ, Sch Business Adm, Hangzhou, Zhejiang, Peoples R China
关键词
e-business; Virtual Literature Management; print process;
D O I
暂无
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
E-business not only gives a great opportunity to the company of Virtual Literature Management (VLM) to develop itself but also gives VLM dilemmas. This paper starts to introduce the traditional print process used by VLM and its downside, and then analyzes the e-business solution from both impacts on technology, manual work and sales cycle, and benefits to companies and customers, including lowering sales and marketing costs, and reducing the processing time and eliminating errors. E-business solutions have great benefits for customers as well; for example, it helps customers to control their budgets and their own brands. Finally, the challenges to VLM are also discussed from both a competitor and users resistance perspective. Thus, it is urgent for VLM to manage the serious competition, provide answers to the training problem and ease the antipathy between customers and the company in the coming years.
引用
收藏
页码:285 / 289
页数:5
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