The web site management in an e-business strategy:: A Spanish case study

被引：0
|
作者：
Hernandez-Ortega, Blanca [1 ]
Jimenez-Martinez, Julio [1 ]
Martin-De Hoyos, M. Jose [1 ]
机构：
[1] Univ Zaragoza, Zaragoza, Spain
来源：
INFORMATION MANAGEMENT IN THE NETWORKED ECONOMY: ISSUES & SOLUTIONS | 2007年
关键词：
Web Assessment Index (WAI); accessibility; navigability; content; speed;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The design of a quality web site, as part of e-business strategy, has become a key element for success in the virtual market. This article analyses the main factors which must be taken into account when designing a commercial web site, concentrating oil the case of Aceros de Hispania company. We have calculated the Web Assessment Index (WAI), proposed by Miranda and Banegil (2004), by studying the features which determine web site quality: accessibility, navigability, content and speed. The results obtained provide several lessons which should be borne in. mind when designing a commercial e-strategy.
引用
收藏
页码：307 / 316
页数：10
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