An E-marketing Framework for B2B E-commerce

被引：0
|
作者：
Wu, Yanyan [1 ]
机构：
[1] Harbin Univ Commerce, Sch Comp & Informat Engn, Harbin 150028, Heilongjiang Pr, Peoples R China
来源：
2013 INTERNATIONAL CONFERENCE ON MANAGEMENT (ICM 2013) | 2013年
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Business to business (B2B) is one of the most important e-commerce models, which provide a global business platform for enterprises. The purpose of this paper is to provide a clear understanding of the performance of B2B e-marketplace in conducting e-marketing in the global business environment. The proposed framework is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies for marketing activities.
引用
收藏
页码：404 / 409
页数：6
相关论文
共 50 条
  • [41] On Developing Interoperable B2B e-Commerce Models for SMEs
    Chong, Woon Kian
    Tadjouddine, Emmanuel M.
    Tan, Boon Leing
    Shafaghi, Mathew
    [J]. E-BUSINESS, MANAGEMENT AND ECONOMICS, 2011, 3 : 243 - +
  • [42] Research on management and business for B2B e-Commerce implementation
    Luo, YT
    Zheng, X
    [J]. PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, VOLS I AND II, 2001, : 348 - 351
  • [43] Empirical Study of B2B E-commerce Credit Mode
    Yuan Yuqing
    Kuang Xiangling
    Ling Lijun
    [J]. PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, 2016, : 383 - 384
  • [44] The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective
    Chong, Woon Kian
    Man, Ka Lok
    Kim, Mucheol
    [J]. ENTERPRISE INFORMATION SYSTEMS, 2018, 12 (01) : 4 - 18
  • [45] Understanding the global diffusion of B2B E-commerce (B2B EC): An integrated model
    Alsaad, Abdallah
    Taamneh, Abdallah
    Sila, Ismail
    Elrehail, Hamzah
    [J]. JOURNAL OF INFORMATION TECHNOLOGY, 2021, 36 (03) : 258 - 274
  • [46] A study of B2B e-market in China: E-commerce process perspective
    Zhao, Jing
    Wang, Shan
    Huang, Wilfred V.
    [J]. INFORMATION & MANAGEMENT, 2008, 45 (04) : 242 - 248
  • [47] Information management: the adoption of order processing for B2B e-commerce
    Voges, F. W.
    Warden, S. C.
    [J]. SOUTH AFRICAN JOURNAL OF INFORMATION MANAGEMENT, 2007, 9 (02):
  • [48] Routinisation of B2B E-commerce by small firms: A process perspective
    Probir Kumar Banerjee
    Louis C. Ma
    [J]. Information Systems Frontiers, 2012, 14 : 1033 - 1046
  • [49] The Empirical Evaluation of B2B E-commerce Stages in Agrobased Industry
    Janom, Norjansalika
    Zakaria, Mohd Shanudin
    Ariffin, Nor Hapiza Mohd
    [J]. 2012 IEEE COLLOQUIUM ON HUMANITIES, SCIENCE & ENGINEERING RESEARCH (CHUSER 2012), 2012,
  • [50] Certificate based PKI and B2B e-commerce: Suitable match or not?
    Ang, KM
    Caelli, WJ
    [J]. TRUSTED INFORMATION: THE NEW DECADE CHALLENGE, 2001, 65 : 19 - 34
12345