An E-marketing Framework for B2B E-commerce

被引：0
|
作者：
Wu, Yanyan [1 ]
机构：
[1] Harbin Univ Commerce, Sch Comp & Informat Engn, Harbin 150028, Heilongjiang Pr, Peoples R China
来源：
2013 INTERNATIONAL CONFERENCE ON MANAGEMENT (ICM 2013) | 2013年
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Business to business (B2B) is one of the most important e-commerce models, which provide a global business platform for enterprises. The purpose of this paper is to provide a clear understanding of the performance of B2B e-marketplace in conducting e-marketing in the global business environment. The proposed framework is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies for marketing activities.
引用
收藏
页码：404 / 409
页数：6
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