Research on Big Data Application in Precision Marketing

被引：0
|
作者：
Qin, Xiaohong [1 ]
Zhao, Jingfeng [1 ]
机构：
[1] Northwest Univ, Sch Econ & Management, 229 Taibai N Rd, Xian 710069, Shaanxi, Peoples R China
来源：
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON ELECTRONIC, MECHANICAL, INFORMATION AND MANAGEMENT SOCIETY (EMIM) | 2016年 / 40卷
关键词：
Big data; Precision marketing; Precision marketing mode; Delivered value theory;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Big data research and application has become a hot spot in the information technology field, but how to use big data research customer behavior characteristics, to establishment of the era of big data customer insight and precision marketing system, this area is very small. Based on the reviewed of big data and precision marketing, and Based on the general process of marketing, from customer information collection and processing, customer segmentation and positioning, marketing strategy development, marketing, design, marketing, feedback results in five areas to explore big data applications in Precision Marketing.
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页码：1824 / 1828
页数：5
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