Research on Precision Marketing of University Teaching Materials in Big Data Era

被引：0
|
作者：
Yang Chunji [1 ,2 ]
Wei Yuanzhu [1 ]
机构：
[1] Fujian Agr & Forestry Univ, Sch Management, Fuzhou, Fujian, Peoples R China
[2] GanNan Normal Univ, Sch Business, Ganzhou, Peoples R China
来源：
PROCEEDINGS OF THE 2017 INTERNATIONAL CONFERENCE ON EDUCATION, CULTURE AND SOCIAL DEVELOPMENT (ICECSD 2017) | 2017年 / 80卷
关键词：
big data; marketing materials; precision marketing;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
The marketing environment of university teaching materials has undergone great changes, facing many challenges. Big data provides an important opportunity for marketing of university teaching materials. This paper analyzes the impact of big data on marketing environment of university teaching materials and studies the precise marketing mode of university teaching materials in the big data environment, etc. with a view to helping publishers.
引用
收藏
页码：262 / 266
页数：5
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