Application Innovation in Big Data Marketing

Big data play an important role in many aspects such as innovation marketing, new economic mechanism, eco-industrial development, new social governance, public service system, new innovation-driven pattern, creative national construction, wisdom government, intelligent city, wisdom society, wisdom community, wisdom life, intelligent manufacturing and so on. There are huge markets in big data, which will be extended from commodity market and tertiary industry services to all areas of the society. Administrative activities and judicial field will be a big market of the application of big data. Big data will be spread from commodity market to social market and becomes the most basic and most powerful operating system of whole society. In next decade, the market of big data will raise from hundred billion to trillions in our country. Big data marketing 1.0: value circulation service; Big data marketing 2.0: value consumption service; Big data marketing 3.0: value reproduction service; Big data marketing 4.0: value morality service.