The innovation of E-marketing combination tactics

被引：0

作者：

Qin, QL ^{[1
]}

Xizhao

Chen, JY

机构：

[1] No China Jiaotong Univ, Econ & Management Coll, Beijing, Peoples R China

[2] Beijing ShouGang Co Ltd, Technol & Qual Dept, Beijing, Peoples R China

来源：

HUMAN SOCIETY AND THE INTERNET, PROCEEDINGS: INTERNET-RELATED SOCIO-ECONOMIC ISSUES | 2001年 / 2105卷

关键词：

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Marketing, which is a way and function to communicate enterprise and external circumstance changes with the environment development. E-marketing under the Internet environment changes the base of traditional marketing tactics and expands the concept of marketing. The paper expounds the innovation of E-marketing combination tactics from four aspects: product tactics innovation, price tactics innovation, marketing channel innovation and promotion tactics innovation.

引用

页码：177 / 184

页数：8

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