The innovation of E-marketing combination tactics

被引：0
|
作者：
Qin, QL [1 ]
Xizhao
Chen, JY
机构：
[1] No China Jiaotong Univ, Econ & Management Coll, Beijing, Peoples R China
[2] Beijing ShouGang Co Ltd, Technol & Qual Dept, Beijing, Peoples R China
来源：
HUMAN SOCIETY AND THE INTERNET, PROCEEDINGS: INTERNET-RELATED SOCIO-ECONOMIC ISSUES | 2001年 / 2105卷
关键词：
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Marketing, which is a way and function to communicate enterprise and external circumstance changes with the environment development. E-marketing under the Internet environment changes the base of traditional marketing tactics and expands the concept of marketing. The paper expounds the innovation of E-marketing combination tactics from four aspects: product tactics innovation, price tactics innovation, marketing channel innovation and promotion tactics innovation.
引用
收藏
页码：177 / 184
页数：8
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