Technology management for corporate social responsibility

被引：6
|
作者：
Brennan, LL
Johnson, VE
机构：
[1] Mercer Univ, Stetson Sch Business & Econ, Macon, GA 31207 USA
[2] Mercer Univ, Stetson Sch Business & Econ, Atlanta, GA 30341 USA
来源：
IEEE TECHNOLOGY AND SOCIETY MAGAZINE | 2004年 / 23卷 / 01期
关键词：
D O I：
10.1109/MTAS.2004.1273471
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
Expectations of corporations are higher than ever. Given the role of top managers in setting the ethical tone and strategic agenda of their corporations, and the role of technology in strategy, the issue now is whether technology management can achieve both competitive performance and social responsibility. This potential integration is considered in the technology management of eight Internet-oriented companies, specifically for practices integrating the fulfillment of corporate social responsibilities with technology-driven strategies for keeping products competitive, providing the basis for new products, and changing operational conventions.
引用
收藏
页码：40 / 48
页数：9
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