AGE MANAGEMENT AS A PART OF CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility (CSR) is based on three pillars: social, environmental and economic pillar. Social pillar expresses obligation of the company to various social actors. Employees are one of the important subjects. The topics of staff will be viewed in terms of age structure and in terms of the status of workers 55+. Age management includes the philosophy and practical politics when dealing with employees 55+ and set of practical steps. A significant part of the tasks of age management is bounded period of employment of the worker. Commitment to the worker may continue after leaving the job. The advantage for employees is to maintain social contact. The advantage for the organization is to preserve the social and cultural capital. An important part of the target of social actors may therefore be former employees. Special role in the age management play young people. The different groups of staff, including the age, show the positives and negatives of these groups, and especially the formulation of personnel policies for different age groups of employees can be a significant concern of the CSR.