Improvement of Take-Away Water Cup Design by Using Concurrent Engineering Approach

Take-away water cup is widely used in fast food restaurant, the customer demand to satisfy when using this product. Although the take-away it is look perfect but it is still have drawback. The problem is what possible improvements of takeaway water cup are and how to match voice of customer with technical description in order for improving the cup design. To this problem, there are several method use to get voice of customer through interviewing, analyze Quality function deployment (QFD) tool, design the product, and lastly fabricate the product by using rapid prototyping. QFD is one of the tools in concurrent engineering (CE). QFD is a system to deploy the voices of the customers in understanding their requirements into the appropriate technical requirements for each stage of product development and production. Based on the result and discussion after analyzing the QFD, it shows that customer really need to improve the cover of the cup by adding tip on the cover in order for easy to drink and make a hole for easy to mix between sugar or creamer with the hot coffee. (C) 2013 The Authors. Published by Elsevier Ltd.