On line Behavioural Advertising

被引：0

作者：

Vazquez Ruano, Trinidad ^{[1
]}

机构：

[1] Univ Jaen, Fac Ciencias Sociales & Jurid, Dept Derecho Publ & Privado Especial, Area Derecho Mercantil, Jaen, Spain

来源：

2017 12TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI) | 2017年

关键词：

Commercial communications; personal data protection; consumer behavior;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The sending of electronic commercial communications based on consumer behavior raises the problem of the protection of personal data. Personal information or data is important for the content of behavioral advertising.

引用

页数：5

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