E-Commerce and B2B Services Enterprises

被引:3
|
作者
Fauska, Polina [1 ]
Kryvinska, Natalia [2 ]
Strauss, Christine [2 ]
机构
[1] Univ Vienna, Dept eBusiness, Sch Business Econ & Stat, Vienna, Austria
[2] SBA, Vienna, Austria
关键词
B2B E-Commerce; B2B E-Commerce strategy; services in B2B market; types of B2B E-Commerce; international perspectives of B2B E-Commerce; IT technologies; E-Services; Services; ELECTRONIC COMMERCE; WEB;
D O I
10.1109/WAINA.2013.98
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
E-Commerce has become an increasingly important source of competitive advantage for B2B companies. It enables them not only to decrease transactional costs and offer wide range of additional services, but also to enhance efficiency in collaboration with their customers and suppliers. Thus, the objective of this paper is to explore how industrial companies use B2B E-Commerce, how it enables their services and what are the main advantages. In the context of continuous increase of the services role in B2B markets and rapid development of information technologies, the paper turns high practical and theoretical importance for business environment. As it represents a review and summarizes a broad theoretical background on the topic, it could be chosen as a basis for further research on different strategies in B2B markets and analysis of the role of E-Commerce. The paper can also support companies in decision making on E-Commerce investments strategy.
引用
收藏
页码:1141 / 1146
页数:6
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