Research on the Strategy of Network Marketing of Small and Small Enterprises in Jilin Province Based on Female Consumers

In China's online shopping market, women show a strong enthusiasm for participation, become the main online shopping Consumer groups, all kinds of online shopping platform for the proportion of female online shopping accounted for more than 60% of the basic. This gives small and micro-enterprise network marketing has brought the development of opportunities and new challenges. And because the small and micro-enterprise size, capital and other limitations of the strength, making small and micro-enterprise network marketing had to rely on the mainstream business platform to carry out, which in turn to small and micro-enterprises in the autonomy and initiative to increase the difficulties. Therefore, we must balance the basic characteristics of female online consumers and small and micro-enterprise network marketing based on the characteristics of a reasonable strategy to be in the fierce competition in the market to gain advantage. Based on the local characteristics of small and micro enterprises in Jilin Province and the typical characteristics of female consumers, this paper provides some theoretical support for the network marketing strategy of small and micro enterprises in Jilin province.