Sports Marketing Strategy Research of China Enterprise

被引：0
|
作者：
Luo, Zhe [1 ]
Li, Lei [1 ]
机构：
[1] Yunnan Coll Business Management, Kunming, Yunnan Province, Peoples R China
来源：
PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON ECONOMICS, SOCIAL SCIENCE, ARTS, EDUCATION AND MANAGEMENT ENGINEERING (ESSAEME) | 2016年 / 71卷
关键词：
Sports marketing; Enterprise; Strategy and Research;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The sports industry is in the rapid economic development, the national fitness concept deeply rooted in post-Olympic era has broad development prospects. This article is mainly from the mode of sports marketing, analyzing the present situation and problems of China's sports marketing, sports marketing strategy for the enterprise of China to point out the development of sports marketing strategy.
引用
收藏
页码：290 / 293
页数：4
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