POSSIBILITY OF SOCIAL NETWORKS IN MARKETING DESTINATIONS

被引：0
|
作者：
Horovcak, Pavel [1 ]
Stehlikova, Beata [1 ]
机构：
[1] Tech Univ Kosice, Kosice, Slovakia
来源：
11TH INTERNATIONAL MULTIDISCIPLINARY SCIENTIFIC GEOCONFERENCE (SGEM 2011), VOL II | 2011年
关键词：
marketing; social network; ICT;
D O I：
暂无
中图分类号：
P [天文学、地球科学];
学科分类号：
07 ;
摘要：
Tourism is the e-specific industry in view of how to use ICT. Tourism enterprises used ICT to communicate buying and selling services and products in this sector. Popularization of the social networks creates from them a modern tool for marketing purposes. Contribution analyses and offers an overview of tools and platforms to promote the appropriate destination. Describes the life cycle of the experimental site intended to promote the destination Pieniny created within the social network facebook.
引用
收藏
页码：569 / 574
页数：6
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