On the Film Marketing of Tourism Destinations

被引：0
|
作者：
Xia, Yulin [1 ]
机构：
[1] Chengdu Univ Technol, Engn & Tech Coll, Leshan, Sichuan, Peoples R China
来源：
2017 7TH INTERNATIONAL CONFERENCE ON EDUCATION AND SPORTS EDUCATION (ESE 2017), VOL 2 | 2017年 / 75卷
关键词：
Tourism destination; Film marketing; Development;
D O I：
10.26602/lnms.2017.75.3
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Tourism destinations are starting to market themselves by films, which has been proved effective to promote the status of destinations. This paper is to illustrate concepts of film marketing and its influence on tourism destinations, and then propose some strategies on the analysis of problems in the film marketing of tourism destinations.
引用
收藏
页码：3 / 6
页数：4
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