Research on Marketing Strategy Innovation of Provincial Performing Arts Group

被引：0

作者：

Long, Jin ^{[1
]}

Lu, Run-De ^{[1
]}

机构：

[1] Guilin Univ Elect Technol, Business Coll, Guangxi, Peoples R China

来源：

PROCEEDINGS OF THE 4TH ANNUAL INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND CONTEMPORARY HUMANITY DEVELOPMENT (SSCHD 2018) | 2018年 / 281卷

关键词：

Provincial Performing Arts Group; Marketing Strategy;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

By analyzing the current marketing situation of provincial performing arts group, this paper summarizes the existing problems in the marketing process and explores the causes of the problems. Aiming at providing reference for the formulation of marketing strategy of provincial performing arts group in the future, the paper expounds the principle structure and networking characteristics, and innovates the marketing strategy of provincial performing arts group.

引用

页码：417 / 421

页数：5

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