Research on Marketing Strategy Innovation of Health & Medical APP under the Background of the Mobile Internet

被引：0
|
作者：
Li Yanqiu [1 ]
Feng Jun [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I & II | 2016年
关键词：
Mobile internet; Health & Medical APP; Marketing problems; Innovation strategies;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the rapid development of mobile Internet, Health & Medical APP provides more convenient services for consumers' medical treatment, health care and so on. Compared with other mobile phone software, Health & Medical APP is unique and related to. the safety of consumers. The existing internet marketing strategy cannot satisfy the needs of survival and development of enterprise better. Combined with health & Medical APP marketing status and characteristic, this paper explores Health & Medical APP existing Marketing problems and proposes the corresponding marketing innovation strategies.
引用
收藏
页码：753 / 757
页数：5
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