Research on Marketing Strategy Innovation of Health & Medical APP under the Background of the Mobile Internet

被引：0

作者：

Li Yanqiu ^{[1
]}

Feng Jun ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I & II | 2016年

关键词：

Mobile internet; Health & Medical APP; Marketing problems; Innovation strategies;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the rapid development of mobile Internet, Health & Medical APP provides more convenient services for consumers' medical treatment, health care and so on. Compared with other mobile phone software, Health & Medical APP is unique and related to. the safety of consumers. The existing internet marketing strategy cannot satisfy the needs of survival and development of enterprise better. Combined with health & Medical APP marketing status and characteristic, this paper explores Health & Medical APP existing Marketing problems and proposes the corresponding marketing innovation strategies.

引用

页码：753 / 757

页数：5

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