Computational Trust Model in Online Auctions

被引：0
|
作者：
Zhang, Wei [1 ]
机构：
[1] Cent Univ Finance & Econ, Sch Informat, Beijing 100081, Peoples R China
来源：
2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15 | 2007年
关键词：
trust; trust model; online reputation system; online auctions;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Aimed at the limitation of traditional trust model in online auctions, considering the characteristic of online auctions, the paper presents five trust decisive factors; then the paper an improved trust model that combines these factors to measure the trustworthiness of participants in online auctions. The simulation results show that compared with the existing models, our model performs more robust and effective.
引用
收藏
页码：3767 / 3770
页数：4
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