Online learning in online auctions

We consider the problem of revenue maximization in online auctions, that is, auctions in which bids are received and dealt with one-by-one. In this paper, we demonstrate that results from online learning can be usefully applied in this context, and we derive a new auction for digital goods that achieves a constant competitive ratio with respect to the optimal (offline) fixed price revenue. This substantially improves upon the best previously known competitive ratio for this problem of O(exp(rootlog log h)). We also apply our techniques to the related problem of designing online posted price mechanisms, in which the seller declares a price for each of a series of buyers, and each buyer either accepts or rejects the good at that price. Despite the relative lack of information in this setting, we show that online learning techniques can be used to obtain results for online posted price mechanisms which are similar to those obtained for online auctions. (C) 2004 Elsevier B.V. All rights reserved.