A value-attitude-behavior model predicting wildland preservation voting intentions

This article examines the value --> attitude --> behavior cognitive hierarchy as it pertains to wildland preservation. Data for this investigation were obtained from a random sample of Colorado residents (n = 960). A biocentric/anthropocentric value orientation continuum was developed and examined empirically. Consistent with previous research, confirmatory factor analysis and reliability analysis suggested that a respondent's value orientation toward wildlands can be positioned along this single continuum. As predicted by theory, a structural equation analysis demonstrated that the biocentric/anthropocentric value orientation continuum predicted a respondent's attitude toward the preservation of wildlands, and that the attitude fully mediated the relationship between value orientation and behavioral intention to vote for wildland preservation. Overall, this article provides empirical support for using the cognitive hierarchy when attempting to understand and predict responses To natural resource issues.