Predicting and Understanding Undergraduate Students’ Intentions to Gamble in a Casino Using an Extended Model of the Theory of Reasoned Action and the Theory of Planned Behavior

Given that current television programming contains numerous gambling portrayals, it is imperative to understand whether and to what extent these gambling behaviors in media influence individuals’ beliefs, attitudes, and intentions. This study explores an extended model of the theory of reasoned action (TRA) by including gambling media exposure as a distal, mediating and mediated factor in predicting undergraduate students’ intentions to gamble in a casino. Findings show that the extended model of TRA clearly indicates that the constructs of gambling media exposure, prior gambling experience, and level of gambling addiction contribute to the prediction of undergraduate students’ casino gambling intentions. Theoretical implications of gambling media effects and practical implications for public policy are discussed, and future research directions are outlined.