How to Compete in China's E-Commerce Market

被引：0
|
作者：
Wang, Xin [1 ]
Ren, Z. Justin [2 ]
机构：
[1] Brandeis Univ, Int Business Sch, Waltham, MA 02454 USA
[2] Boston Univ, Sch Management, Operat & Technol Management Dept, Boston, MA 02215 USA
来源：
MIT SLOAN MANAGEMENT REVIEW | 2012年 / 54卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A surprising number of high-profile Western companies have stumbled in e-commerce in China. To succeed requires new thinking.
引用
收藏
页码：17 / 19
页数：3
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