Online Promotion of the E-Commerce Websites in Retail Market in China: An Empirical Study

被引：1
|
作者：
Zhu, Xiaoning [1 ]
Zhang, Qun [1 ]
Zhang, Lingping [1 ]
Yang, Jiaqin [2 ,3 ]
机构：
[1] Univ Sci & Technol Beijing, Sch Econ & Management, Beijing, Peoples R China
[2] Georgia Coll, Dept Management, Milledgeville, GA 31061 USA
[3] State Univ, Milledgeville, GA USA
来源：
JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS | 2013年 / 11卷 / 02期
关键词：
Business to Consumer (B2C) E-Commerce; Empirical Study; Fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS); Online Promotion; Retail Market;
D O I：
10.4018/jeco.2013040103
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper investigates the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in China. AHP and Fuzzy TOPSIS are employed to evaluate the quality of these websites from the website design, transmission speed, popularity of the website, information quantity and the service quality. The managerial implications and suggestions for future research are also discussed.
引用
收藏
页码：23 / 40
页数：18
相关论文
共 50 条
  • [1] An Empirical Study of the Online Promotion for the Top 10 E-Commerce Websites in China
    Zhu, Xiaoning
    Yan, Rui
    Zhang, Jingting
    2015 12TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM), 2015,
  • [2] Consumers' demand and online promotion of the food retailing through the e-commerce websites in China
    Zhu, Xiaoning
    Zhang, Qun
    Zhang, Lingping
    Yang, Jiaqin
    Advance Journal of Food Science and Technology, 2014, 6 (01) : 102 - 111
  • [3] E-commerce reimagined: Retail and e-commerce in China
    He, Yihang
    Chu, Haijun
    Zhang, Xue
    SOCIAL SCIENCE JOURNAL, 2023,
  • [4] Empirical Study on Flow Experience in China Tourism E-Commerce Market
    Wang, Jianling
    Wang, Meng
    Wu, Junyan
    JOURNAL OF INDUSTRIAL ENGINEERING AND MANAGEMENT-JIEM, 2015, 8 (02): : 349 - 364
  • [5] A study of e-commerce adoption by tourism websites in China
    Cao, Kaijun
    Yang, Zhaoping
    JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2016, 5 (03) : 283 - 289
  • [6] Study on Tourism E-Commerce Market in China
    Wang, Jianling
    Shen, Cheng
    Wu, Junyan
    LISS 2014, 2015, : 1089 - 1095
  • [7] Market Structure, Technical Efficiency and Performance: An Empirical Study of E-commerce in China
    Shan, Hongmei
    Li, Ying
    Shi, Jing
    Yao, Chenjing
    2020 THE 4TH INTERNATIONAL CONFERENCE ON MANAGEMENT ENGINEERING, SOFTWARE ENGINEERING AND SERVICE SCIENCES (ICMSS 2020), 2020, : 101 - 106
  • [8] The information architecture for website design - An empirical study of B to C E-commerce websites in China
    Nie, Jin
    Hao, Huiling
    INTEGRATION AND INNOVATION ORIENT TO E-SOCIETY, VOL 1, 2007, 251 : 233 - +
  • [9] E-Commerce and the Market Structure of Retail Industries*
    Goldmanis, Maris
    Hortacsu, Ali
    Syverson, Chad
    Emre, Oensel
    ECONOMIC JOURNAL, 2010, 120 (545): : 651 - 682
  • [10] A study on the usability of E-commerce websites between China and Thailand
    Zheng H.
    Zheng, Hua, 1600, UK Simulation Society, Clifton Lane, Nottingham, NG11 8NS, United Kingdom (17): : 34.1 - 34.4
12345