A study on the usability of E-commerce websites between China and Thailand

Website usability is one of the core factors of evaluating the application level of e-commerce of an area. To study and compare the application levels between Chinese and Thai e-commerce websites, the website usability should be considered first. In this study, an independent third-party online usability testing tool is used to make a test on the e-commerce website between the two countries mainly on 4 indices: accessibility, coding standards, readability and connection speed. The study shows that the level of website usability of Chinese websites is higher than that of Thailand, though not obvious; and both the Chinese and Thai ecommerce websites should lay emphasis on accessibility and coding standards. © 2016, UK Simulation Society. All rights reserved.