USABILITY EVALUATION FRAMEWORK FOR E-COMMERCE WEBSITES

被引:0
|
作者
Hasan, Layla [1 ]
Morris, Anne [2 ]
Probets, Steve [2 ]
机构
[1] Zarqa Private Univ, Dept Management Informat Syst, Zarqa, Jordan
[2] Univ Loughborough, Dept Informat Sci, Loughborough, Leics, England
关键词
Framework; Usability Evaluation; e-Commerce Websites; User Testing; Heuristic Evaluation; Google Analytics;
D O I
暂无
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
The importance of evaluating the usability of e-commerce websites is well recognised and several studies have evaluated the usability of e-commerce websites using either user- or evaluator-based usability evaluation methods. No research, however, has employed a software-based method in the evaluation of such sites. Furthermore, the studies which employed user testing and/or heuristic evaluation methods in the evaluation of the usability of e-commerce websites did not offer detail about the benefits and drawbacks of these methods with respect to the identification of specific types of usability problem. This research has developed a methodological framework for the usability evaluation of e-commerce websites which involves employing user testing and heuristic evaluation methods together with Google Analytics software.
引用
收藏
页码:111 / 116
页数:6
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