Customer Loyalty Research Based on Survival Analysis

被引：1
|
作者：
Jin, Linghui [1 ]
Guo, Lisha [2 ]
机构：
[1] Wuhan Univ Sci & Technol, City Coll, Wuhan 430083, Hubei, Peoples R China
[2] South Cent Univ Nationalities, Sch Math & Stat, Wuhan 430074, Hubei, Peoples R China
来源：
2017 16TH INTERNATIONAL SYMPOSIUM ON DISTRIBUTED COMPUTING AND APPLICATIONS TO BUSINESS, ENGINEERING AND SCIENCE (DCABES) | 2017年
关键词：
customer loyalty; AFT model; survial analysis; MOBILE TELEPHONY MARKET; REGRESSION;
D O I：
10.1109/DCABES.2017.45
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
In this paper, we study the customer loyalty based on survival analysis. We regard the time of using product as the survival time, and utilize the AFT model to analysis the influencing factors of the customer loyalty. The results of simulation show that our method is more effective than commonly regression method. A real example is also provided as an illustration.
引用
收藏
页码：177 / 179
页数：3
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