Research on customer loyalty-driven mechanism of automobile dealers

Based on correlation and regression analysis methods, the paper raised two questions: the interrelation between factors that impact customer loyalty in automobile service market and how do they impact Customer loyalty. the paper considered that customer value is also a factor that impacted customer loyalty just as customer satisfaction, relationship trust, and switching cost did, then built basic customer loyalty-driven model and draw conclusions that automobile service enterprises should manifold switching cost appropriately, increase customer value, further strengthen the management of customer satisfaction, enhance relationship trust, in order to improve customer loyalty.