TENDENCIES AND PROSPECTS OF RISK AND UNCERTAINTY MANAGEMENT OF ENTERPRISE INVESTMENT PROJECTS

Under the current market conditions, an enterprise like any other institution or organisation is exposed to various risks. If risks are not managed, they can strongly affect enterprise activities, therefore, one of its main tasks is not only to reduce or minimize risks caused by various activities but to develop an effective system of risk management ensuring an optimal risk-to-profit ratio. The purpose of an article is review of the basic tendencies of risk management. The authors come to the conclusion about importance of consideration of the delivered problem basing on understanding of management by risks of investment projects of an enterprise, as systems of heuristic rules and receptions for decision-making in the conditions of risk and uncertainty. These rules include the positions described by the authors.