The Discussion of Application Marketing Talents' Training Mode of Local Undergraduate Colleges Based on the Business' Needs

被引：0

作者：

Yao Shenghui ^{[1
]}

机构：

[1] Jiujiang Univ, Buniness Inst, Jiujiang 332005, Peoples R China

来源：

PROCEEDINGS OF 2012 EXCHANGE CONFERENCE - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2012年

关键词：

Enterprise demand; Application; Marketing personnel; Training mode;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article puts forward to four problems, a marketing professional training objectives not adjusting to the requirements of enterprises, the lack of the curriculum setting mechanism corresponding to the actual needs of enterprises, marketing professional teaching methods falling behind, marketing professional teaching teachers lacking through studying the marketing professional teaching mode. The article thinks that application marketing talents are trained from the beginning of the transformation of the training mode, the"four 1" training mode should be constructed. The article proposes four measures that clearing training objectives and changing training plan; establishing curriculum mechanism based on "four 1"; improving marketing professional teaching method; strengthening marketing professional teaching construction mechanism.

引用

页码：128 / 131

页数：4

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