The Evaluation Analysis of Online Hotel Booking

This paper gives out questionnaires to the industry by using Delphi Method, ultimately confirms a target system of evaluating online booking based on economy hotels, including enterprise strength, enterprise value, site quality, and cooperation costs, etc., four primary indicators and fourteen secondary indicators, and applies the principle of analytic hierarchy process to confirm weight of evaluation indicators by combining with Delphi Method. Moreover, this paper combines with fuzzy comprehensive evaluation to construct a practical evaluation model, finally applies this evaluation model to do an empirical research and carries out analysis of empirical results.