Social Business Intelligence: A New Perspective for Decision Makers

被引：7
|
作者：
Muntean, Mihaela [1 ]
Cabau, Liviu Gabriel [1 ]
Rinciog, Vlad [1 ]
机构：
[1] West Univ Timisoara, Timisoara 300223, Romania
来源：
CHALLENGES AND INNOVATIONS IN MANAGEMENT AND LEADERSHIP 12TH INTERNATIONAL SYMPOSIUM IN MANAGEMENT | 2014年 / 124卷
关键词：
Business Intelligence; social data; Social Business Intelligence; decision making;
D O I：
10.1016/j.sbspro.2014.02.520
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This article presents a Social Business Intelligence approach, the theoretical demarche being supported by a practical example. The general framework for defining the social perspective is subject of the present debate, the social data being modelled within a data warehouse schema. Certainly, social data is not the only data source of the Business Intelligence value chain, but it defines a new perspective for decision makers. (C) 2014 The Authors. Published by Elsevier Ltd.
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页码：562 / 567
页数：6
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