How Public Service Advertising Works

被引：0

|

作者：

Hibbert, Sally ^{[1
]}

机构：

[1] Univ Nottingham, Sch Business, Nottingham NG7 2RD, England

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2009年 / 28卷 / 01期

关键词：

D O I：

10.2501/S0265048709090507

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：181 / 182

页数：2

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