How Public Service Advertising Works

被引：0

|

作者：

Hibbert, Sally ^{[1
]}

机构：

[1] Univ Nottingham, Sch Business, Nottingham NG7 2RD, England

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2009年 / 28卷 / 01期

关键词：

D O I：

10.2501/S0265048709090507

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：181 / 182

页数：2

相关论文

共 50 条

[21] HOW WORD-OF-MOUTH ADVERTISING WORKS
DICHTER, E
HARVARD BUSINESS REVIEW, 1966, 44 (06) : 147 - &
[22] How TV advertising Works: An industry response
Riskey, DR
JOURNAL OF MARKETING RESEARCH, 1997, 34 (02) : 292 - 293
[23] AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS
Nyilasy, Gergely
Reid, Leonard N.
JOURNAL OF ADVERTISING, 2009, 38 (03) : 81 - 96
[24] Effective advertising: Understanding when, how, and why advertising works.
Olsgaard, JN
LIBRARY & INFORMATION SCIENCE RESEARCH, 2005, 27 (04) : 541 - 542
[25] HOW ADVERTISING WORKS STUDY - A LANDMARK ANALYSIS OF ADVERTISING EFFECTIVENESS - INTRODUCTION
SMITH, RS
BREAKTHROUGH MARKETPLACE ADVERTISING RESEARCH FOR BOTTOM LINE RESULTS, 1991, : 13 - 21
[26] How the Civil Service Works
Stout, H. M.
AMERICAN POLITICAL SCIENCE REVIEW, 1953, 47 (02) : 579 - 580
[27] How the Civil Service Works
Robinson, Austin
ECONOMIC JOURNAL, 1953, 63 (249): : 183 - 185
[28] How the Civil Service Works
Bowen, Howard R.
JOURNAL OF POLITICAL ECONOMY, 1954, 62 (05) : 462 - 462
[29] How the Civil Service Works
Johnstone, D.
PUBLIC ADMINISTRATION, 1952, 30 (03) : 290 - 291
[30] How the Civil Service Works
Stahl, O. Glenn
ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, 1953, 285 : 208 - 208

← 1 2 3 4 5 →