How Customers Engage with Brands: A New Framework

被引：1

|

作者：

Maslowska, Ewa

Malthouse, Edward C.

Collinger, Tom

机构：

来源：

ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE | 2017年

关键词：

CONSUMER; MEDIA; ONLINE; PROPOSITIONS; EXPERIENCE;

D O I：

10.1007/978-3-658-15220-8_17

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：231 / 243

页数：13

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