HOW TO NAME NEW BRANDS

被引：0

作者：

PETERSON, RA

ROSS, I

机构：

[1] UNIV MINNESOTA,CTR EXPTL STUDIES BUSINESS,MINNEAPOLIS,MN 55455

[2] UNIV TEXAS,AUSTIN,TX 78712

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：29 / 34

页数：6

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