How Customers Engage with Brands: A New Framework

被引：1
|
作者：
Maslowska, Ewa
Malthouse, Edward C.
Collinger, Tom
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE | 2017年
关键词：
CONSUMER; MEDIA; ONLINE; PROPOSITIONS; EXPERIENCE;
D O I：
10.1007/978-3-658-15220-8_17
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：231 / 243
页数：13
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