Study on the Tour of Mountain Scenic Areas Based on Innovation of Customer Value

被引：0

作者：

Zheng Xiang ^{[1
]}

Diao Zhaofeng ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II | 2008年

关键词：

Tour of mountain scenic areas; Customer delivered value; Innovation of customer value; Tour products;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Based on the analysis of attractiveness of the tour of mountain scenic areas, this paper chooses customer value and its preference for the researching objective. This paper mainly analyzes the composition of customer delivered value and the classification of customers' value preference, consequently points out several thoughts both on the innovation of customer value and the definition on tourism field's market-boundary. The paper has significant guidance on the tour of mountain scenic areas' strategic construction and development,

引用

页码：1083 / 1087

页数：5

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