Study of real estate customer value chain based on customer value theory

被引：0
|
作者：
Qi, Y [1 ]
Wu, YX [1 ]
Zhao, LY [1 ]
机构：
[1] Harbin Inst Technol, Sch Management, Harbin 150006, Peoples R China
来源：
Proceedings of 2005 International Conference on Construction & Real Estate Management, Vols 1 and 2: CHALLENGE OF INNOVATION IN CONSTRUCTION AND REAL ESTATE | 2005年
关键词：
customer value; real estate; customer value chain;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Facing for the serious competition in Chinese real eatate market, serving customer and creating customer's value has become the orientation of running a real estate company. This paper analyzes the feasibility of applying customer value to real estate trades. Then it is proposed that the customer should become the central during the activities of real estate marketing. Based on this, the author also establishes the model of real estate customer value chain, and proposes the tactic of promoting the real estate customer value chain so as to promote the competitive advantages of the real estate enterprises.
引用
收藏
页码：933 / 936
页数：4
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