A Demonstration of the Influence of Advertising on Brand Choice

被引：0

作者：

Russo, J. Edward ^{[1
]}

Chaxel, Anne-Sophie ^{[1
]}

机构：

[1] Cornell Univ, Ithaca, NY 14853 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：894 / 894

页数：1

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