A Demonstration of the Influence of Advertising on Brand Choice

被引：0

|

作者：

Russo, J. Edward ^{[1
]}

Chaxel, Anne-Sophie ^{[1
]}

机构：

[1] Cornell Univ, Ithaca, NY 14853 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：894 / 894

页数：1

相关论文

共 50 条

[1] THE INFLUENCE OF ADVERTISING AT THE MOMENT OF BRAND CHOICE
COBB, CJ
HOYER, WD
JOURNAL OF ADVERTISING, 1985, 14 (04) : 5 - &
[2] The diagnosticity of advertising generated brand attitudes in brand choice contexts
Baker, WE
JOURNAL OF CONSUMER PSYCHOLOGY, 2001, 11 (02) : 129 - 139
[3] The Effect of Media Advertising on Brand Consideration and Choice
Terui, Nobuhiko
Ban, Masataka
Allenby, Greg M.
MARKETING SCIENCE, 2011, 30 (01) : 74 - 91
[4] ADVERTISING CONTENT WHEN BRAND CHOICE IS A SIGNAL
WERNERFELT, B
JOURNAL OF BUSINESS, 1990, 63 (01): : 91 - 98
[5] The influence of generic advertising on brand preferences
Chakravarti, A
Janiszewski, C
JOURNAL OF CONSUMER RESEARCH, 2004, 30 (04) : 487 - 502
[6] Marketing without Advertising: Brand Preference and Consumer Choice in Cuba
Jafari, Aliakbar
JOURNAL OF MACROMARKETING, 2013, 33 (04) : 390 - 392
[7] Enhancing brand and attitude accessibility: The effects of advertising repetition on choice
Mitchell, AA
ADVANCES IN CONSUMER RESEARCH, VOL 26, 1999, 26 : 195 - 195
[8] INFLUENCE OF ADVERTISING ON FORMATION OF THE RELATION OF THE CONSUMER TO THE BRAND
Volodina, A. N.
SIBIRSKIY PSIKHOLOGICHESKIY ZHURNAL-SIBERIAN JOURNAL OF PSYCHOLOGY, 2011, (42): : 67 - 78
[9] GROUP INFLUENCE AND BRAND CHOICE CONGRUENCE
WITT, RE
BRUCE, GD
JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 440 - 443
[10] DOES ADVERTISING INFLUENCE FOOD CHOICE
EGGER, G
RUBENSTEIN, P
FOOD & NUTRITION NOTES AND REVIEWS, 1979, 36 (03): : 115 - 116

← 1 2 3 4 5 →