THE INFLUENCE OF ADVERTISING AT THE MOMENT OF BRAND CHOICE

被引：4

作者：

COBB, CJ ^{[1
]}

HOYER, WD ^{[1
]}

机构：

[1] UNIV TEXAS,MKT ADM,AUSTIN,TX 78712

来源：

JOURNAL OF ADVERTISING | 1985年 / 14卷 / 04期

关键词：

D O I：

10.1080/00913367.1985.10672965

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：5 / &

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