A Demonstration of the Influence of Advertising on Brand Choice

被引：0
|
作者：
Russo, J. Edward [1 ]
Chaxel, Anne-Sophie [1 ]
机构：
[1] Cornell Univ, Ithaca, NY 14853 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：894 / 894
页数：1
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