A Preliminary Study of the Social Media Marketing under the Social Network Theory

With the development of the Internet technology, It also puts forward some marketing strategies.. is no doubt that it has been a profound impact on the way of new social media rnarketIng enterprises. people's social behavior and social communication. based on Key words: social network; Social media marketing. The the birth of the new network tools of web 2.0, the expansion of the network social density, makes the social media arise. At... present there have been some foreign social media marketing especially to the characteristics of Consumer behavior; The marketing strategy strategies which can he references. This paper Introduces the characteristics of the social media marketing, on the basis of it, analyzes the characteristics of current Chinese consumers' behavior, as well as the characteristics of the differences between social media marketing and the traditional media, and