IN ART SOCIAL MEDIA MARKETING: A TOOL FOR DESTINATION MARKETING

被引：0
|
作者：
Pucciarelli, Francesca [1 ]
Giachino, Chiara [2 ]
机构：
[1] European Dept Mkt, ESCP Europe Torino, Turin, Italy
[2] SME, Sch Management & Econ, Dept Management, Turin, Italy
来源：
BUSINESS MANAGEMENT THEORIES AND PRACTICES IN A DYNAMIC COMPETITIVE ENVIRONMENT | 2019年
关键词：
Social Media Marketing; Destination Marketing; Destination Image; Destination Branding; Tourism Marketing; Museum Marketing; Museum Marketing Strategy; Cross-channel Communication Strategy;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1792 / 1794
页数：3
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